A Love Affair with Coffee (Nescafe Direct Mailer)
Oh how I miss my IMC days... Back when we would have to deal with sleepless nights thinking of marketing strategies and coming up with executions for Starbucks Coffee (who would have known that I'd actually end up doing this for real!) , Sun Cellular, Presto Creams and of course, Vetracin, the brand that played a very important role in the Paul & Fran love story. *sigh* For those who are wondering what IMC is, it stands for Integrated Marketing Communication . This was my chosen course and till this day, I couldn't imagine myself taking up any other course but that. Marketing is my life, even as a freshman in the university, I've been busy getting sponsorships for my organization. Clearly, I have a soft spot for students asking me for sponsorships because I know how stressful this can be..then again, do not dare murder any part of my name for that is unforgivable. tsk tsk Speaking of marketing, a direct mailer was sent to my sister last Thursday. Although I noticed t...