Roasting 2020 the Kenny Rogers Roasters way

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[PR] Who can ever forget 2020? The year that brought about a volcanic eruption, super-typhoons, and a global pandemic which caused everyone to rethink how they should live their lives. Set aside some silver linings, 2020 brought about a lot of unprecedented moments and everyone was just ready to say good bye to it.

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But before that, we had the opportunity to let out all our emotions and say our final words about 2020, no holds barred. Last December 29, Kenny Rogers Roasters Philippines took on a bold and crazy move by literally roasting 2020—skewering meat shaped like 2020 and setting it on fire—and documenting it on Facebook Live. Everyone figuratively and freely roasted 2020 through the comments. Well, there's no better way than roasting such a challenging year and we gotta do it the yummy way. 

“2020 was an extreme year, and we each have our own opinions on how it impacted our lives. We were locked down for months, and most of our plans had changed. Roasting 2020 was a platform for everyone to say anything they wanted and to unify the sentiments,” Kenny Rogers Roasters Philippines Marketing Director Lorent Adrias said. 

On top of that, those who shared their feelings received a special treat from Kenny’s. “We know that the pandemic isn’t over but we wanted to end this year with a bang, and then move on. After roasting 2020 and all its negativity, we hope that our treat would somewhat help in signaling a better year in 2021,” he added. 

Check out the 2020 roast video here:


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